About us

Back to Basic

We wanted a name to highlight the importance of models and the role they play in a successful marketing campaign. It should also reflect our company culture: down-to-earth and hardworking.

BASIC is essential, a necessity. When things get too complicated, always go back to basic. That is where you will find grounding.

In the fashion industry, basics are known to be timeless and a must-have in every wardrobe. This is what our name represents; our models playing an important role in the foundation of your marketing campaign.

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Our Basic Family

Basic Models Management was founded in Oct 2012 by husband and wife, Alex and Bonita. If you are expecting a story of a dynamic duo who identified a gap in the market and created one of the top modelling agencies in Singapore, you’d be wrong.

In order to provide a living for the models who were abandoned, she opened Basic Models Management.

The company has grown to become one of the top modelling agencies in Singapore, representing 3 of Singapore’s top fashion models: Fiona Fussi, Aimee Cheng-Bradshaw, and Layla Ong.

Some of our regular clients include international brands like Chanel, Gucci, Acuvue, Charins, Lancome, and more.

However, what made Basic Models different is, we are there all the way. We scout, training, and handle all aspect of the model’s career.

In recent years, we have started an Artiste Division to provide our models more options in their career path.

We represent both male and female models. We are also the choice agency for models who wish to propel their modelling career onto the international stage. We have successfully placed our models in major fashion cities like New York, London, Paris, Milan, Barcelona, Hong Kong, Taipei, Bangkok, and Jakarta.

Helmed by Head Booker, Bonita Ma, the agency currently represents more than 70 quality models on its boards. With more than 10 years of experience in the modelling industry, Bonita has trained and managed hundreds of models over the years.