BASIC – the essential foundation
of every great campaign.


When we started this modelling agency, we wanted a name to highlight the importance of models in a successful campaign. It should also reflect the down-to-earth and hardworking culture we have here.

After going through many name, we decided on Basic Models Management.

BASIC is essential. A necessity. This is especially true in the fashion industry where basics are known to be timeless and a must-have in every wardrobe. This is what our name represents; we want our models to be the essential foundation of which many great campaigns are built upon.

Founded in 2012, we are now one of the top modelling agencies in Singapore. We represent both male and female models. We are also the choice agency for models who wish to propel their modelling career onto the international stage. We have successfully placed our models in major fashion cities like New York, London, Paris, Milan, Barcelona, Hong Kong, Taipei, Bangkok, and Jakarta.

Helmed by Head Booker, Bonita Ma, the agency currently represents 70 quality models on its boards. With more than 10 years of experience in the modelling industry, Bonita has trained and managed hundreds of models over the years.

Basic Models Management’s mission is to discover and develop the next supermodel from Singapore. We hold model casting calls twice a year to look at aspiring models. New models have to pass training before we represent them as their model agency. Interested in joining us as a model? Sign up here.